Mahalo to our 2024 Hale‘iwa Metric Century Sponsors

Aloha E-Bikes is the 1st retailer and distributor of Electric Bicycles in the State of Hawaii since 2007. We have strived to promote e-bicycling for personal commute and recreation, and always partnering with BPF and HBL since the beginning. Aloha E-Bikes is also an exclusive dealer of Yamaha Power Assist Bicycles in the State of Hawaii. Henry - the Owner & Manager - is very happy to see so many e-bikers now enjoying the rides daily, and wish to see all e-bikers to participate in this coming 2023 HMC.

For over a decade, 88 Tees has supported HBL by donating hundreds of volunteer t-shirts for their events each year. 88 Tees was established in 1988 with a simple belief “Every Fit For Every Style.” Yaya is an iconic character who, along with her family, embodies the Aloha spirit and lifestyle of sharing happiness and affection with others. Please join us at our flagship store the heart of Waikīkī on Kalakaua Ave.

Roberts Hawaii provides quality transportation, tours & entertainment in a safe and service-focused manner delivered by employees who perpetuate the unique culture of Hawaii. Our commitment has always been to our customers, and we consistently strive to offer first-class service with a genuine aloha spirit.

Skratch Labs makes sports nutrition designed to help you perform better without offending your gut or your taste buds because we use real food, starting from scratch. Our mission is simple – to develop and sell food and drinks that taste great, that are made from real ingredients and that solve problems for active people. Most importantly, we intend to educate and to continue to learn and grow ourselves – to help our customers improve and thrive as they help us to do the same. We know we have a lot of work to do to fulfill this mission and we are the first to acknowledge that we are a work in progress – that things won’t always be perfect. But there’s no better time to start than now. Thanks for supporting our small and independently owned business as we work to support you and your active life.

Baked With You In Mind: The very first moment you enjoy one of Bobo’s handmade snack bars, your taste buds tell you how heartwarmingly delicious they are. What your mouth won’t tell you is why - that every bar is still made the same way Bobo and her mom baked their very first batch in 2003 - by hand and from the heart. Small Batch Baking with our Hands & Our Hearts: In fact, little has changed over the years. Every single treat – from our Original Oat bars to our Toaster pastries - is still made the old-fashioned way, in the same small batches, using the same ingredients, and baked in the same pans. Only now, we have a few more sets of hands in our Loveland, CO bakery. And they’re all making sure you can taste the love in every bite.

Mahalo to our 2024 Hale‘iwa Metric Century community support!


Aloha Harvest is the largest food rescue and redistribution organization in Hawaiʻi, getting quality excess food into stomachs instead of landfills. Free of charge and free of liability, we pick up quality excess food from donors (ex: wholesale distributors, grocery stores, restaurants, hotels) and redistribute it to recipient agencies that feed our community (ex: homeless shelters, social services, food pantries).

Rotary Club of Wahiawā-Waialua club members are dedicated people who share a passion for both community service and friendship. Becoming a Rotarian connects you with a diverse group of professionals who share your drive to give back. Our club meets on the first and third Thursday of each month, 6:00-7:00 pm, at the Mango Street Grill and Events Center (the old Dot’s), the premier dining experience in Wahiawā.

The North Shore Outdoor Circle was established in Hawaii 112 years ago as a reaction to billboards being constructed in Honolulu. We are an environmental organization which has fought to keep billboards and aerial advertising at bay on our islands. We are protectors. Our mission statement is CLEAN, GREEN, AND BEAUTIFUL. We have branches on all the major islands. The North Shore Outdoor Circle is proud to sponsor the Haleiwa Metric Century Ride at Sunset Beach for the third year in a row. Please contact (808) 393-7122 for more information or email the North Shore Branch at

The Mid-Pacific Road Runners Club is Hawaii’s largest running club. Founded in 1962 and based in Honolulu, the MPRRC organizes more than 20 races per year. From marathoners to first-time 5K athletes, we take pride in welcoming all types of runners.

Boy Scouts Troop 223 have a long and proud tradition of nearly 70 years of Scouting in Kailua and have had many great adventures. Young people have enjoyed the outdoors, leadership and an increase in self-confidence and self-esteem through this program. Our Troop has and continues to develop responsible citizens.

Course marshals & Support

Tradewind Cycling Team (TCT) was founded in 1989 with 7 members, which has now grown to 75. The mission of TCT is to promote competitive bicycle racing in the State of Hawai‘i. TCT acknowledge that sportsmanship, teamwork, commitment, dedication and support for one another are the hallmarks of a successful cycling team.
TCT is a USCF licensed bicycle racing team. TCT believes in being inclusive, respectful, enthusiastic, active and good examples for the cycling community. TCT core values represent the strength, character, and foundation of who we are: a team committed to presenting competitive cycling in a positive light while building solid and long-lasting relationships. To promote the sport of bicycle racing in Hawai‘i, TCT sponsors several races during the year on O‘ahu and Kaua‘i. TCT has also been instrumental in HBL's yearly Hale‘iwa Metric Century Ride and the Honolulu Century Ride as they have been the official course marshals for several years.

BMW of Honolulu is providing support vehicles for the Hale’iwa Metric Century. Several members of the staff at BMW of Honolulu are participating in the event and wanted to be able to give back to the ride as well! We’re thankful to BMW for supplying support vehicles. Keep an eye out for these cars as they help support our aid stations, volunteers, and other event needs!

Entertainment/ Sound

Sweet Sounds Entertainment is a full, mobile DJ/MC entertainment company that specializes in weddings, Birthday parties, small school dances, theme parties and retirement celebrations., We’ll DJ your party just the way you want us to, so you can focus on what matters most: your friends and family. We bring a large music library of the most loved songs in America to your event. From hits of the 30’s right up to today’s chart-busters, of every genre, you’ll hear the music your guest wants to hear. We have something for everyone. We love giving back to the community, bringing people together with music, creating positive vibes, and providing stress relieving music after a long ride which is why we have volunteered to provide the music for HBL's events for many years. HBL's mission for a cycling paradise is all for a great cause and we appreciate HBL for allowing us this opportunity to be a part of the event.

Kevin Molina, born & raised on O'ahu, has been singing since he was 12 year old. He enjoys performing on stage for people and being able to share the moment with everyone. Kevin is excited to sing the National Anthem and the Hawai‘i Pono‘i for you at the Start on April 28th!

Mechanical Support

Velohana is a small, artisan cycling & triathlon shop passionately focusing on helping the enthusiast of any age or ability. Founded in 2017 by former pro and international coach Will Mather, Velohana was originally a bike fitting, performance cycling & triathlon specific training program and has since added on a bike shop. His passion for cycling has been globally serving communities, having started KVIBE with Gary Gill, starting a huge cycling community in Bangladesh (and now has a Guinness World Record for longest cycling paceline) and now is returning once again to HCR to volunteer as mechanical support!

The Bike Shop Hawaii opened in 1970 by Faye and Dennis Saiki at the corner of Cooke and King Streets, eventually opening up locations in Aiea and Kailua. The Saikis got into the bike business originally to promote cycling as a means of transportation with the dream of eventually getting more bikes than cars on the road. The Bike Shop is dedicated to giving back to the cycling community as they have:

-Been instrumental in founding the Hawaii Bicycling League (with The Bike Shop General Manager, Mel Nakahata, currently serving as a board member)

-Helped to start the Advertiser Century Ride (now known as the Honolulu Century Ride) and making it an over 30 year commitment.

-Organized The Bike Club in 1976 which was followed by the current Tradewind Cycling Team (TCT)

McCully Bicycle & Sporting Goods marks its 100th anniversary this year, and the company’s longevity is a tribute to the plantation days work ethic of its founders. The old-fashioned value of hard work was passed down to their children and grandchildren, said Ali Kessner, part of the third generation which still keeps the wheels turning. It was her grandfather, Giyei Takayesu, who founded the Waipahu store, originally named the G. Takayesu Bicycle Shop, on July 4, 1923, on Waipahu Street. In 1986, the store moved to its current 8,500-square-foot location on South King Street. Around 1990, Takayesu opened McCully Bicycle Repair & Maintenance Shop, converted from a warehouse on nearby Hausten Street, where he continues to work today.